The Tale of the Black Rooster

The Symbol of the Black Rooster

The Black Rooster is a very important symbol for all Chianti Classico producers. When it is placed on the neck of a bottle, or on the label, it makes it possible to distinguish a wine that has been produced within the territory of Chianti Classico.

The symbol dates to the Middle Ages when the Lega del Chianti, a political and military institution created by the Republic of Florence to control the Chianti area, used it. The backstory to the Black Rooster symbol makes a fascinating tale.

The Legend of the Black Rooster

The Gallo Nero a.k.a the Black Rooster was the historic symbol of the League of Chianti and has become the symbol of the wines of Chianti Classico. The Black Rooster symbol is linked to a medieval legend that takes place during the time of open hostilities between Florence and Siena for control of the Chianti territory.

In order to end the dispute and finally define the political boundaries between the two cities for once and for all, it was decided that two knights would depart from their respective cities at sunrise and fix the boundary between the two city-states at the point where they met. The rooster’s crow at dawn was the signal for the knights to start riding. The Sieneses opted for a white rooster; the Florentines chose a black rooster.

The Florentines kept their rooster in a small, dark chicken-coop and did not feed it for days. On the day of the ride, once the black rooster was freed, it began to crow well ahead of dawn, allowing for the Florentine knight to depart well in advance of the Sienese knight.

Thanks to his considerable head start, the Florentine knight met his opponent in Fonterutoli, only 12 km from the point of departure of the Sienese knight. This allowed Firenze(Florentines) to control nearly the entirety of the Chianti territory.

The History of the Logo

The image above shows how the logo has developed over the years. They definitely have modernized it as time has gone on, crazy how it has only gone through 4 changes and I believe it won't change again!